“Only the best is good enough for fisherman” claimed J.J. Hardy at the end of the 19th century and how right he was. Today after 135 years, few companies still occupy such a special place in the hearts of so many.
“Mister Jim” is how the employees
respectfully addressed their 3rd generation boss Jim Hardy,
the last of the family to
work for the firm and now retired. Jim's Grandfather and Great-Uncle,
opened a small shop in the far north of England in 1873. Both
passionate fisherman, they invented fishing tackle. Their skill,
devotion, and innovative marketing strategies allowed them to conquer
the world. Kings, Queens and Maharajahs loved them and the name Hardy's
has been synonymous with fishing for more than a century.
See long forgotten films capturing an incredible world of 80
years ago with unbelievable rivers full of enormous salmon.
Discover a new world of rod and reel makers still working by hand today
and the magic and elegance of the world's very best fishing tackle.
Be inspired by a poignant reflection of the world we live in and the myriad ways it has changed over 130 years.
Celebrate quality, the longevity of the craftsman's hand and the essence of angling.
